took some profits on AWAY as they are gonig to do an acquisition after doing a secondary which means..
price will fall a couple bucks when they do that secondary. always does. so this is what I have seen before. maybe wrong but a big hike in price could be a big drop as they are doing their secondary offering. will see my guess. I took profits today!!!
The price will fall even more when competition emerges. What do you need - some name recognition to enable customers to trust the site - pretty much any real estate firm could decide to jump in to this market relatively easy.