Let's say a large corporation, such as Wal-Mart (this example is also a true story), realizes how important the internet has become in doing business, and it wishes to implement its own business on the internet. In Wal-Mart's case, it wished to sell its goods over the internet.
Enter Broadvision. Wal-Mart gives BVSN objectives as far as what it wishes to sell and to whom; Broadvision develops the software necessary to allow Wal-Mart to become a web presence, as well as lending technical and advisory support, not to mention site maintenance (I might add, these services all contribute to both principal and recurring revenues). Broadvision's capabilities, unlike many of its competitors, go a step further. They constitute "smart marketing" type programs.
As an example, if you (the customer) visit the Wal-Mart web site, and you initially purchase--for example-- gardening tools, when you return to that web site at a later date, the software "remembers" your purchase, and it tailors your visit accordingly. That is, it remembers that you previously purchased (e.g.) planters and a shovel, and now it might automatically pop up an advertising screen which tries to sell you specialty seeds and fertilizer. Therefore it customizes each visit to suit the individual, thus optimizing time and potential income, and this concept is part of what explaims the designation of "one-to-one," if you've ever heard this phrase.
This is essentially what BVSN does, however there are scores of other internet-related marketing examples, in which BVSN has marketing applications. If you would like specific examples, you may visit one of the following sites, as they are all developed and maintained by Broadvision.
exceler8ing_earnings: Thanks for the kind words--I'm glad you enjoy my posts, and I hope I have been of some help to you. I have made another observation, which I don't have time to explain now (must spend time with the wife), but if you stick around, I'll try to post it tonight.
If you are long BVSN, I promise you will like what I have to say.
I appreciate your time in explaining the focus of this company. It seems that their services would be highly sought after in the rapidly expanding commercial aspects of the internet. I am looking for another internet stock to add to my portfolio. Its always nice to find one with earnings too!
Go to the homepage www.broadvision.com. I am not as articulate as some of the posters on this message board so I won't attempt an explaination. If you go to the home page you may be able to find out more information on the company. This company is a winner, but do your DD first. Best of luck.
I enjoy reading the posts of some of the folks on this thread, especially VJX's.