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Lantronix, Inc. Message Board

  • activeaction activeaction Sep 11, 2013 11:54 AM Flag

    Lantronix headed in the right direction

    They filed the presentation that they will be given. Here is some info from it:
    fy14

    -expect new products to outpace decline in mature products
    -focus on profitable growth
    -continued product development
    -expanding sales channels and marketing
    -financial discipline

    Cash and Cash Equivalents - In 2012, $11.4M, in 2013, $5.2M

    Total assets - In 2012, $32.6M, in 2013, $29.4M.

    So, although their cash has dropped a little more than in half, their total assets still look good.
    So, will they try to sell more shares? At first, I thought they might, but I'm not so sure about that now.
    They have NO debt outstanding.

    In the last 2 years, they have released 12 new products.

    One of them is the xPico Wi-Fi. They give an example of how it can be used in A/C units.
    xPico Wi-Fi: Mobile Management of Heating System --enamble technician to use a tablet to securely access the heating and cooling system without having access to the customer's network. this enabled the technician to access, review, manage, and control the heating & cooling system controls -- adjust temperature levels, order additional fuel, provide real-time service.

    Although this is nice, what they really need to add to the ability to contact xPico through someone's Wi-Fi network securely. Everyone has Wi-Fi now-a-days so to save a service call, they can get data through Wi-Fi. Now, this may sound similar to AccessMyDevice, BUT don't make it a pay service and don't make it as complicated. What if a furnace company could tell days before the furnace breaks that it can happen by receiving an SOS transmission from it? Wouldn't this be an added feature that would be in high demand? Wouldn't everyone want this feature on their new furnace unit?

    Lastly, I must say, marketing has improved by the release of all those product case studies that are emailed to everyone on their email list. THOUGH, they need to add these case studies to the websites. AND they should go a step further and do online presentations.

    Sentiment: Hold

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    • Active……isn’t obvious to you that you’re now being used by the paid shills that started appearing on this board several months ago? Again…..you get excited about a new presentation and think all is well with Lantronix….they’re finally going to succeed!
      Now you have these shills agreeing in mass to your post but it doesn’t make you correct. It makes you a patsy.

      Active….it’s a presentation! It’s supposed to be upbeat and highlight the strengths of the products and the company. Take it with a full shaker of salt and wait for real results.

    • I agree

    • I agree

    • I agree 100%

    • "Although this is nice, what they really need to add to the ability to contact xPico through someone's Wi-Fi network securely. Everyone has Wi-Fi now-a-days so to save a service call, they can get data through Wi-Fi. Now, this may sound similar to AccessMyDevice, BUT don't make it a pay service and don't make it as complicated. What if a furnace company could tell days before the furnace breaks that it can happen by receiving an SOS transmission from it? Wouldn't this be an added feature that would be in high demand? Wouldn't everyone want this feature on their new furnace unit?"

      "Lastly, I must say, marketing has improved by the release of all those product case studies that are emailed to everyone on their email list. THOUGH, they need to add these case studies to the websites. AND they should go a step further and do online presentations."

      So drop them a note and make the suggestions.

    • Did you say they were headed in the right direction about a year ago?

      Anyway, I read the presentation as well and it sounded like more of the same to me unfortunately. It sounded a lot like the previous 2 management teams that came up with new products each year hoping that at least one would take off. We have yet to see another product carry the same load of an xport, but let's hope this team can do it. This team seems to be cranking about more new products than the previous team, but again what is the market for these products? Small niche products like xprint may keep the lights on, but they are not going to change the direction of the company.

      And classic Active financial analysis. "cash is lower, but total assets still look good". That is because inventory is through the roof again but their inventory turns are horrible. Not the best use of cash.

      Also what you described above does sound a lot like AccessMyDevice and even more like Digi's product which they seem to be having success with. Classic!

      • 1 Reply to carlover6565
      • I probably did they say they were heading in the right direction a year ago. I obviously still think that way. I was here when Nussbaum used the shotgun approach when releasing products. He said himself he was releasing products like this and he also said he wasn't waiting for the market to come to him, he was going to the market. I actually liked him as leader of the company, but he wasn't your ideal CEO. The biggest criticism I heard about him were that his product releases missed. Now did they really miss? Or was marketing just poor? Though, if you look at the products now, they have more features and smaller which may be more attractive. XPico sales may replace xport in a couple of years. They may have to re-release accessmydevice, but in a different format. I use to say accessmydevice could work, but not as a subscription service. Digi hasn't proven it can work yet, but if they do, you can bet Lantronix will blow off the dust of amd and come up with a similar product that their customers would want this time. My criticism has not been with product releases, but with marketing and sales. A good example is selling a consumer print device for 90-100 when the ceo himself admits that people can just buy a new printer. At that point he should slash the price to 80 or less and reduce inventory and make money via high volume sales. They don't need to always keep margins high if sales make up for it.

        Sentiment: Hold

 
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