They are the paid fomenters for the big MM's. A few months ago, the day before the earning announcement for ZAGG, SA came out with an article that dropped the stock 10% within minutes. The whole basis of the article was that the author called several different managers of stores that sell Zagg products accross the US to get their opinion on how sales were doing. He went on to say that there was not way that ZAGG could meet the market expectation and you should get out of Zagg. Hardly a sceintific sample to say the least. The average retailer read it and panicked.
It was ridiculous, and luckily I did not have a stop loss on that one. Made a nice penny the next day when Zagg had an earning beat.
FOMENTING is part of the Wallstreet game. Seeking Alpha is part of this process.