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Arena Pharmaceuticals, Inc. Message Board

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  • yassen_gregorivich yassen_gregorivich Nov 26, 2012 9:47 PM Flag

    if VVUS is having to give their drug away

    Not really. Vivus tried the model where they thought people would beat a path their door, without advertising, and only with mail order pharmacies. That didn't work; not even close.

    People are paying full price ($160/month) without insurance coverage, so they aren't giving it away.

    So, with a marketing firm or two who have their futures joined at the hip, it may prove to be a much better situation. Time will tell, but the way Vivus did it clearly didn't work.

 
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