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Arena Pharmaceuticals, Inc. Message Board

  • targa86guy targa86guy May 14, 2013 11:26 PM Flag

    30 days from launch.... You can't tell me they don't have a feel for demand

    They should let us know.

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    • malph_ralph@rocketmail.com malph_ralph May 14, 2013 11:31 PM Flag

      EXACTLY. Lets hope Jack and crew let us have some proper nuggets tmrw AH

    • emotionless_investing emotionless_investing May 14, 2013 11:29 PM Flag

      from Eisai's documents: Focus on increasing awareness to expand the market (approx. 4 million projected in 2016)
      as follows:
      ++++++++++++++++++++++++++++++++++++++++++++++++++
      FY2012 (Fiscal Year Ended March 31, 2013)
      Financial Results Presentation
      Eisai Co., Ltd.
      May 13, 2013

      Accelerate development of new weight management market in the U.S.
      •Publication in the Federal Register on May 8 (local U.S. time)
      •Launch following the effective date of June 7, 2013
      •Aim to establish BELVIQ® as best-in-class supplemental drug therapy in weight management
      •Expand patients’ access (initiate negotiation to seek 40% coverage of commercial lives including employer market within the first year of launch)
      •Focus on increasing awareness to expand the market (approx. 4 million projected in 2016) through disease awareness campaign

 
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