Don't Forget - Eisai and Pfizer had marketing Partnership-ARNA will jump 40% if reannounced
Here is announcement from 2011 when they disolved due to patent expiration: "March 7, 2011 · 9:53 am
Eisai cuts jobs and winds down Pfizer partnership
Eisai has announced is winding down a co-promotion deal with Pfizer. Eisai has had a co-marketing agreement with Pfizer on Alzheimer’s disease treatment Aricept (donepezil) since 1994. The collaboration is set to expire in Japan at the end of 2012. Aricept’s US patent expired in November and cheaper generic copies of the drug are coming on the market undermining the rationale for the alliance"
This would give PFE a chance to market Belviq & increase their revenue stream (badly needed after Lipitor going generic) with absolutely no risk. I doubt Eisai would lose any revenue because PFE's huge sales force would double the sales overnight. The stock price of ARNA should jump 40% or more on the announcement.
Wow! I just looked at Pfizer's cash - They have $35.4 Billion in cash and make $1.3 Billion in free cash EVERY MONTH! This would be a very easy play for Pfizer. I had to look twice - I can't believe they mint $1.3 Billion in cash every month!
Yet another way that ARNA could go up significantly in price in a very short period of time. I think Eisai is going to try to go it alone in terms of marketing ARNA in the U.S., however, perhaps something is being negotiated for ROW rights? A co-marketing arrangement for the same territory is a relatively new concept on this board.
If for any reason Eisai was not happy with launch, I am sure they will bring PFE in, and, as I said, it would be great for PFE because they need the extra revenues after Lipitor loss and it would give PFE an opportunity to take a walk in yhe park with Belviq before making buyout offer. Eisai revenues would also jump more quickly, and ARNA would have a huge win. This would truly be a win-win-win for everyone. I really expect PFE to ultimately make a play for Eisai (possibly just North America divisions) along with Arena since they've had such a strong relationship in the past.