Van...free samples mean nothing at this point. They need word of mouth and the stories of lives changing. How do they do this the most efficient way? By discounting the drug and getting out to market which they are doing. Free scripts means nothing. Stories=priceless.
Van, what's your predition for Friday? Hey, while you are at it, can you send me some research on the take-up rate for prescription rebates? I heard that not many people actually use the rebate, and that it is a marketing expense, unrelated to net profits for ARNA. DO YOU KNOW?!?