It takes six months for a marketing campaign to get a set of legs with meaningful data of substance. Responders, repeat scripts, non-responders, and perhaps a 40% of target doctor's being reached with a presentation from the drug rep. The script race just started....be patient folks as the FUDsters spin in anyway they can to shake you out of your shares. What, Me Worry? Madd Magazine 1960's famous saying.
LOL---Van has it all decided and totally figured out! He says its peaked after 2 weeks. He has the responder/non-responder, repeaters all figured out in advance--on no data-- just his undying love for ARNA!
It must be nice to be god of sales mechanics! Dunce! Pity the folks who listen to him!