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Arena Pharmaceuticals, Inc. Message Board

  • neuworld3 neuworld3 Sep 7, 2013 12:54 PM Flag

    We need DTC Ads

    To motivate doc to learn about BELVIQ we need patients to ask about it. The docs have had three months to learn about it on their own. Now we need to motivate them to seek out the information.

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    • Yes, one of these fine days (years) Eisai will issue a press release that states:
      Eisai Pharmaceuticals will commence a $100 million dollar direct to consumer advertising campaign for our partner, Arena Pharmaceuticals, featuring their new weight loss drug, Belviq. The campaign will be through BBDO Worldwide advertising agency commencing on January 1, 2014. Five Hollywood personalities are presently being interviewed for spokesperson to represent our campaign focus. DON'T HOLD YOUR BREATH!

      Sentiment: Strong Buy

    • Agree, but remember until the FDA release the brakes, DTC cannot begin. But I am willing to bet that Eisai is discussing this with the FDA since they have reached out either by the Eisai Sales Reps, Webcasts, Seminars and other means to educate well over 50K physicians and that should be good enough for the FDA to let Eisai start a DTC campaign.

      Sentiment: Strong Buy

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