Direct to consumer advertising is key.
Think about it.. Until now, unless u were a shareholder or a friend of one, how woulda anybody know
about Belviq? We have seen consistent growth in scripts, menus holiday shortened weeks.
Script counts have quadrupled since launch..
Now the masses will start to see the benefits of our drug.
I think that article that estimated 5k scripts in 2-3 weeks is spot on.