Before I comment and elaborate on Yankees post, I'd like to thank the MSLP management for their "Letter to the Shareholders". Maybe they read the posts here maybe not, but I'll assume that it's monitored from time to time.
Kuddos guys, your marketing is exceptional, the product brand and name recognition is the utmost priority for success of any company and you're achieving that objective.
I understand as the majority of others, that corporate profits and shareholder appreciation do not occur overnight. It takes strategic market planning, creative financing, and a strong and aggressive business plan over time to achieve that objective. I personally believe you're on right on track.
Yankee, As my graduating accounting professor asked me (and this was prior to the emergence of computerized accounting programs), now almost a monkey can perform basic accounting functions, made this comment to me. I'll never forget it. "You won't be an accountant when you're hired and given that title. You'll be an accountant when the president of the company asks you what are the figures?, and you reply " What do you want the figures to be". "That's when you'll become an accountant". He was so right!
Actually, if I had the chance to do it all again I wish I'd pursued another profession< Oh well, college counselor suggestion.
Now to answer your question (btw we won tonight), You're an intelligent guy and I think you already know the answer. But for others, and as another poster before me (masons)? addressed and explained the question very adequately. I'll elaborate a little further.
There are 2 sides to the Balance Sheet in Accounting, Assets and Liabilities. They must balance!
And without insulting anyone's intelligence or appear that I'm writing this in crayons, I'm just trying answer a question and make a point.
Let's say that you have $10 worth of quarters and pennies in your left pocket, and $10 worth of nickels and dimes in your right pocket. Obviously you may look like a teen walking down the street with his pants half way down his rear end.
How are you going to spend that money? The pop machine if you're thirsty doesn't take pennies or dimes, only quarters. The gumball machine doesn't take quarters and dimes only pennies. The nickels you need to save for the poker game with friends this weekend.
It's a matter of how you allocate your assets and expenditures (liabilities). No different than making a decision at the gas pump to use cash or credit. Obviously, if you have funds available to use, you decide the best way to facilitate the use of those funds.
If a corporation or individual will accept payment for services through issuance of shares, that could equate to a win-win situation for both parties. I really believe it is.
MSLP settles a commitment, and in turn, the recipient has the opportunity if the share price increases, to realize a much more substantial benefit than a mere cash transaction. (In accounting terms it shows as a loss for the business on the P/L statement). However, it's not an actual dollar value loss of revenue.
The dollar loss in revenue for MSLP, and this is a major point, decreased significantly in regards to the cost of operations and the cost of goods sold.
I'm 100% behind their decision. It makes complete sense to me, and complete sense for the company to use all funds available to execute the business plan and generate increased sales, market share and profitability.
In my analogy, if anyone wants to know why I didn't include dollars and used only pennies, nickels, dimes, and quarters? That's because all the dollars go to wife, children, and grand kids!
Thanks for the education Coach. I am a little concerned about the paper losses. Question...since the working capital deficit is growing it looks like they could run out of stock pretty soon. Correct me if I a wrong, but if all of the shares were used to fund current operations, then they are burning through 4 mil or so a quarter. If they continue to have to sell at 3c a share or so, they are going to be out of resources by q4. So even though it's just "paper" losses, it looks like they can only raise 9 mil with the new shares. What am I missing?
Btw..pitching needs to pick up. If the Sox get rolling by the post season, we are going to need some help in the rotation...and bp.