remaining long and strong in this stock is similar to sticking needles into ones eyes on purpose....Is it not? Obviously the board/management have no intention of doing anything other than diluting this stock to zero as long as they line their pockets.
Unfortunately for you coach and trader you've reached the point of no return. Basically due to the dilution it can never rise for you to make your money back. It's a shame but it's true.
Classic deer in the headlights trading syndrome. They are in so deep they can't pull the sell trigger. They rationalize that as long as they don't sell then they have not taken a loss.
They will constantly ignore reality and believe if they keep saying what a great investment it is then it someday will become a good investment. They believe if they ignore all the bad news and then there is no bad news. All the while they ride it down to 0.