MusclePharm has received the 2012 GNC "Rising Star" vendor award given by GNC in the sports category. GNC is the largest specialty retailer of health and wellness products in the U.S. The award was given on the basis of strong sales growth in relatively short time period. This award is also indicative of the tremendous future potential of the products of the company and also suggests that the marketing efforts of the company are on the right track. MSLP sells its products like Assault, Combat Powder and Bullet Proof through GNC. The success of these and more products have led to the company achieving exponential growth from $1M a few years back in 2009 to $78M in 2012. The target for 2013 is $100M and based on past performance, this figure may not be too difficult to achieve. What is important, however, is to achieve profitability immediately. Now that the balance sheet of the company is cleaner (zero debt) and the selling and distribution costs are being controlled, it is expected that the runaway success of its products will get translated into earnings per share for the shareholders. The 2012 last quarter results are expected on 15th April. It is expected that the financials will present the company in very good light. It will be leaner and more attractive for investors based on its balance sheet strength. This is especially possible because the market capitalization is less than half of the 2012 sales. If the $100 million target is achieved in 2013 and margins are also better, this gap is likely to become less, leading to a price catchup by the stock. In any case, the company run by athletes is well positioned to deliver quality products. What was missing was the focus on cost control and presence of expensive debt funding. Hopefully, Q4'12 and Q1'13 will be landmark quarters in the history of MSLP with marked improvements in the financial metrics.