When I started monitoring them, they were brand #72 out of the top #400 or so brands. Not bad for a newly launched product.
They have been consistently climbing in the brand rankings up to 70, 68, 65, and now are #62 today. The important thing here is they are climbing steadily and not re-tracing.
Google trends is indicating search interest for them is still at an all time high. Their twitter followers are still increasing, but not as rapidly as they have been. I am not sure how much of that is seasonal and / or due to their somewhat poor management and interaction of their twitter account. Regardless, they are still adding followers.
Anyway, important takeaway here is that from these channel checks both MP and FitMiss brands are still at all time high interest and / or steadily increasing.
So, let's see...you posted that FitMiss was # 62 on Friday, and I decided to start watching it.
On Saturday it was #61
On Sunday it was #60
Yesterday it was #59
Today it is #58
I see a trend developing as well. Thanks for pointing it out.
OK, yesterday we were at #50, and today we have fallen to #52, so this may be the range where FitMiss will be. I was wondering if it could keep going to the top forever. The advantage of the product is it is the only one made for women, so we have captured a majority of that market. The problem is that there are many many more men who want and use supplements than women.
But the adoption rate has been very fast, much faster than I expected, and faster than mgmt expected, based on the last cc. So we should see some good numbers in the next ER, and for the rest of the year IMO.
Remember, FitMiss sales were NOT included in earnings projections, so we should beat projections for the year. My prediction is $115-130 mm.
Their facebook likes (followers) have been greatly increasing as well. I'd say that's a better indicator than twitter. To be honest most people my age (I'm 24), who use the product don't really use Twitter. Many do, but those that generally have a twitter use facebook more extensively.