From the last conference call transcript question section:
Robert Carlson - Janney Montgomery Scott
"Congratulations on your quarter and reaching profitability, but can you talk a little more detail on the rollout of FitMiss and is any revenue that's included in your 2013 $100 million revenue guidance?"
John Bluher - Executive Vice President and Co-Chairman
"To answer your question directly, in the $100 million in guidance that we gave, that was not included in that guidance. We do think it will be incremental in 2013, but we really think that the product should start to add to the total sales and revenue mix as we go forward into 2014 and I will just add, we are really good at branding and at marketing. We are very good and very smart at being able to find different categories, find different product sets and brand those to the end consumer. So we look at this as a great second step past our core product line as we move forward into the market and try and expand our market share."
" we are really good at branding and at marketing. "
ohh wow.. dint realize paying athletes millions to tweet your product was being an expert.. lets see the cash burn continue with a new product.. another 50 million in marketing expenses... another 5 million stock issues. Dilute everything to 0.. watch it happen