So let's get to the real facts: Football player turned CEO of a nutritional product company which has been hit with at least one infringement lawsuit already. No chemical guys on the deck, so the only thing different about this company than EAS for example is marketing. With these facts, it sounds more like a bakery shop to me. Mix it up and sell it under a different name and marketing.
Here's the kicker: Marketing is run by James Filippone (convicted criminal), Gabe Nix and Drew Ciccarelli (stock pump masters).