I think the issue with Arnold is that investors don't know if that will translate to as much money.
COSTCO on the other hand will translate to MUCH MORE sales, that is a HUGE HUGE HUGE deal, and you can tell that by the price movement.
I do worry that its only COMBAT, but their must be a reason for that/
You are right, this was the news people were looking for.
I agree with what you are saying.
I think the Combat alone is OK for now. Often retailers do not want to risk shelf space, but if sales of Combat go well, it should open the doors for other MP products, FitMiss, and maybe even select Arnold supplements (possibly).
The good news about this is that they are starting it in every one of their stores. Usually these guys want to start it out in a few stores/regions to determine demand. The fact that they will put it in all 430 stores right away is a very positive sign IMO.
Also, Costco will offer a new 5-lb tub. Currently the largest available is 4 lbs., and that lasts me less than a month on my current regimen. So that is a positive development as well.
Bluher promised us a big-box retailer, and IMO that is exactly what we have gotten.