I just went to the Europasports web site. They are pumping a new relationship with Arnold. I see this new three was partnership between Muscle Pharm, Arnold and Europasports becoming something really huge. The also have a tab on their website for Fitmiss. New products, new endorser, and new distribution partner could push sales up above expectations. Great strategy!
So to finance cgs for those skyrocketing sales and in the right categories will be the thing to watch. Inventory control and efficient in production was a major issue that these guys have changed will reap benefits in eps. Just supplying Europa stores with Arnold products will be a challenge.
We need some national coverage! Perhaps Vegas will provide that? Stay tuned.