Maybe because he sees a beneficial partnership for MSLP and BZNE. He is on the MusclePharm advisory board. Do you think he would do it if it wouldn't benefit MSLP in the long run? Dr Frost is a very respected man. If you bother to learn more about him, maybe you won't be so suspicious.
Because he wants to hide his additional investment in BZNE. I know all about Frost (one hit wonder boy). He's embarrassed to have to invest more money in that POS. BZNE has absolutely NO BENEFIT to MSLP. Do you think that BZNE will suddenly produce a protein supplement that can be absorbed thru the skin directly to muscle? If you believe that, you will believe anything a penny stock company says. Do you think MSLP would have invested in BZNE without Frost's money? NO, NO and absolutely NO.