This line will make MSLP a huge amount of money. I used to think $100 Million would be a lot of money for this co. but now $100M may be a disappointment. In 2014 they may do $150M with the new Arnold line, the new Assault and the women's line. If 100M can be achieved by mostly online sales what can be made through the online sales, WM and Costco? I may be dreaming but I do believe $200M is doable in a few years.