They are almost exclusively on the west coast in terms of advertising, marketing, etc. They have their events in Cali, Vegas, and are bringing the tour bus to all west coast colleges. Though the space is small, I believe they will be working to expand into the east coast markets, especially Florida. Where of course they have Flo-Rida's gym, etc. Its a smart move to get exposure to the other part of the country.
My opinion of course, but I think its a good move for MSLP, and helps Frost fill some space, but also keeps them bound in contract for 3yrs, so he will be around a while (even though he owns the term). A 3yr rent is HIS offices if a big move for him too.