It looks like they are adding about 1,000 'likes' per day, some days even more. Their social media push has been well received and they will continue to advertise and promote via those avenues.
Their most recent 'motivational' post was just 16hrs ago, and it has nearly 600shares, and 2300 likes.
SHARING is the 1 thing that I have seen more of on their page. Just 1 share spreads the post to hundreds of other people, it really is a chain reaction.