The article was very well written. I think it makes sense for the MSLP to be operating at a loss, given the infancy of the company. I prefer that the company continues to spend money on marketing to get their product on the shelf and to create a reputable brand name. However, by continuing to operate at a loss, MSLP is sacrificing the trust of its shareholders.
Compensation is the killer for shareholder confidence. It is a growth company operating at a loss and they are paying themselves as if they "made it". Too many corners to turn before they can/should get paid as much as they are. I've been a believer for a long time.