Effectiveness of these supplements such as creatine is well established. The author seems to think that the drinks alone purport to build muscle w/o workouts. They will let anyone submit articles even when there is a clear agenda. Sad but true.
In my experience negative SA articles have little lasting impact on the stock price. How management executes in the future is what will matter. The author conveniently cast a negative light on recent events which have Dr. Frost's positive stamp all over them (debt retired, pe financing, insider purchases). Although time will tell I can't imagine the good doctor would allow some of the negative events the author predicts to actually happen.