IMO internationally is where his name will really open doors. In places like Pakistan, Thailand, South Africa, etc. people may not have heard of Met-Rx or Optimum Nutrition, but they sure have heard of Arnold Schwarzenegger.
To me, this means that as we continue to expand into other countries (including the third world), we won't have to spend much time advertising and building up the Arnold brand because Arnold has spent the last 30+ years doing that for us.
His movies are still pirated around the world and are incredibly popular (I lived overseas for 9 years). And his physique, while not what it once was, lives on in his movies and still inspires today.
These share prices are a gift before the big runup, which may come as soon as the next couple of months. I am in for the long haul, however. GLTA