Tiger Woods to back MusclePharm
Tiger Woods signed an endorsement deal on Wednesday with sports supplement and nutrition brand MusclePharm.
The brand will appear on Woods' bag when the golfer, who hasn't played a competitive round in more than three months due to injury, returns to the course.
"MusclePharm is a company that has always been about athletes, and Tiger was one of the first pure athletes to come into the pro game," his agent, Mark Steinberg, said. "Now all the golfers are athletes."
The MusclePharm logo will appear on Tiger Woods' bag when he returns to competitive play.
Steinberg said the brand will use Woods to appeal to a new demographic with him scheduled to appear in ads for the company.
Shares of the publicly traded MusclePharm jumped nearly 10 percent in the first hour of trading on Wednesday after news of the announcement.
But the biggest boost for the brand could come if Woods uses the company's product while the eyes of the world are on him.
Steinberg said he and Woods will work with the brand to make Tiger-specific products "and if we do that, we're not going to hide them."
The company's product line includes protein powder, creatine, and fish oils, among others.
San Francisco 49ers quarterback Colin Kaepernick and New York Jets wide receiver Eric Decker also are MusclePharm endorsers.