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I own some shares, but I look it as a trade and speculation as much as an investment. There is actually no reason to anticipate this stock going to $1.00 anytime in the next year. Could it happen? Sure, but there is certainly no fundamental or technical reason that it would. C'mon, someone start a rumor that Pepsico wants to buy Celsius. Yeah, thats the ticket!
Oh yes, this company will be purchased,but not the way you would like. When Celsius prepares for bankruptcy due to liquidity problems, PepsiCo will buy the whole company at a fraction of a penny per share...hold or sell but don't buy...
But you didn't tell what really matters. Will the stock go up after that?