"I just have to wonder if Celsius itself gets and addtional revenue for such a high retail price,"
Not likely. In fact, you bring up a good point, a key thing that I would like to know is how much gross margin we are getting at the wholesale level. In the long run guys, especially the ones who are hoping for 2-3 bucks a share someday, it is all about PROFITABILITY.
Anyone got any inside info on this? I guess we can surmise something when the next quarterly comes out.