From a 11 year reader of usa today - i will not be buying your newspaper any longer. your recent price increase to $1.00 per copy comes just 2 years after the last price increase from 50 cents to 75 cents. what is the justification now in increasing the newspaper cost by 100% in just two years? other than gasoline, i don't know of any other product or service that i buy regularly that has gone up this much. and don't tell me you have to due to fuel prices. gas prices have now dropped back to 2004 prices. in 2004, usa today was 50 cents.
please, roll back your price in light of the terrible economic recession we are experiencing. if you do not, i will never buy your newspaper again.
i am a former reader of usa today.
As a carrier for USA TODAY, I was rather miffed when we were expected to a take a CUT in our price when a twenty-five cent increase went into effect!!!
USA TODAY gave themselves an eighteen cent increase, but wanted us contractors to take a cut!
I know times are tough for print media, but you don't get a hike in pay, and expect others to take a cut!
Times change - read the newspaper online - for free!
We're not living in the 14th century.
Technology has changed how we get news. We fly or drive to get places - not walk or by horseback or take the ship.
While greed is not good, profit is what signals what services to provide. That signal was not very strong in Detroit and so every day home delivery does not occur in Detroit at any price. Home delivery, thus, does not bring such riches - even at current prices - as to ensure its continuence.
Indeed, since circulation is the provider of the audiance for advertising, there is very little incentive for newspapers to drive away subscribers with high rates --- it is not very likly that you are victem of greed.
If 1 doller destroys the utility you get from home delivery that is reason enough to stop subscribing. If you further need to charge greed, that would seem a reach against a company in an industry where bankruptcy is a common enough fate. It is not everyone who believes newpapers are make exploitive profits. Perhaps you might buy the stock of such a company!
The home delivery subscription price per the USAT web site varies from 73 cents to 80 cents a copy, depending on the length of the subscription. What commodity can you get delivered to your home or office for less than a buck a day?
how much does your daily coffee or latte cost?! I would say that at $1.00 for the paper, that's quite a deal, and quite a value. If the price needs to be raised again, so be it. Newspapers are one of the BEST VALUES around, and provide quite a service, which I will be willing to pay for at any cost.
The newspapers WERE a great source of in depth information. But that era is gone.
The information on the internet is free, updated constantly, and delivered instantly.
Internet wins, no contest. It's time to papers to pull the plug on their business model.