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Gannett Co., Inc. (GCI) Message Board

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  • flankenking flankenking Jan 15, 2012 5:28 AM Flag

    Danger for the business-model of Gannett's ShopLocal has only the idotic low marke-cap of only 55 million.

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    • Local Corperation

      1. a local media company that connects local merchants with online consumers

      2. reaches 30 million consumers each month searching for local products and services via a flagship property plus publisher network of over 1,000 regional media sites

      3. monetizes traffic with a sophisticated technology platform covered by 9 patents (8 pending) that serves over 30,000 direct customers with web hosting, search engine optimization, pay per click, subscription, display and daily deals ad units

      4. #2 in the directory segment by traffic and Deloitte Fast 500 company for 2010, 2011

      5. receives additional ad coverage via Google, Yahoo, ATTi, Supermedia, Marchex, ReachLocal and others

      •History »Founded in ’99; IPO’d in 2004 (NASDAQ: LOCM)

      •Transitioned from search network to local search in 2005 »Focused on capturing $5BB in transitioning ad spend from old to new media

      LOCM Connect Local Merchants with Online Consumers

      LOCM generating revenue from ads, including pay-per-click, pay-per-call, subscription, daily deals & display.

      Consumers/Search: Consumer Properties



      - White label sites

      - Portfolio of geo-cat

      NEW: Consumers/Non-Search

      - Deals

      - Spreebird Social Media (for merchants)

      - Facebook, Twitter Display (for merchants)

      Merchants/Ad Parnters

      - Google (NEW)

      - Yahoo

      - SuperMedia

      - ATTi

      Merchants/Channel Partners:

      Regional Media Publishers

      - Newspapers

      - TV

      - radio stations

      - yellow pages

      Ad Agencies (NEW)

      Merchants/Direct: SMB Subscribers

      - Feet on the street sales (NEW)

      - Telesales

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