analysts asking if the weaker sales were limited to the Northeast - management admits that the fall off indeed wasn't limited to that region but was seen throughout all regions and all stores.
This will be down big time tomorrow and will be down further going forward. Your first chance to recover some lost ground will be the company reporting a stronger than expected holiday quarter. But if they again miss the already lowered expectations this one will be down to mid single digits in no time.
I encourage anyone invested in this stock to listen to the conference call for themselves. Selling at these levels is giving your shares away, Too many longs jumped in before earnings for a quick gamble which is going to skew the price action until they unwind. Shorts are in full control right now but it never lasts if the company is moving in the right direction.