What the hell does your report on Google have to do with CMLS? You're out in left field!! There's plenty of room for multiple media sectors to make money. Radio is something people LISTEN TO. Google is something they LOOK AT ON A SCREEN. DUH!!
Why CMLS is the question? Why didn't you short ETM, ROIAK, or SALM instead of (or in combination with) CMLS? Are these stocks not selling for HIGHER multiples of future earnings and cash flow than CMLS? Are they not up more, on a percentage basis, off their lows of a year ago? Have you REALLY done your homework here, or did you just "grab a stock" from the new highs list to short?
The best "short" in this space is SALM, in my book. (I was actually short the stock, as a "hedge" of sorts, until a couple weeks ago, when it dropped to $3.50, at which time I covered.) But even that one is going to be higher, a year or two from now.
Face it: This is a "seat of the pants" short for you.