It would be a material misrepresentation for him to make a false statement about the loss of ad revenue from the Rush effect. I am glad to see it. Rush's insensitive statements and outright lies are catching up to him. Of course the aging population will tune in to his nonsense, but they are not the target audience for many advertisers. Sure if you are a advertiser selling gold, reverse mortgages and depends you stick with Rush. Any company that uses ads to scare old people will be on board.