Where do you think Redbook, in addition to Cosmo, Good Housekeeping, Country Living etc are? They're on women.com's website. And who do you think will be advertised in all these magazines and on numerous tv stations that Hearst owns? Women.com. And who continues to pull away from IVIL in the Media Metrix top websites report? Women.com. Who has content from 13 different magazines available to them? Women.com! There is no comparison...omda/ivil is not the question here. The question is how quickly will women.com squash ivil? With the cash from the IPO, women.com will continue to grow and acquire companies. Buy women.com the day it goes public and you'll be very happy.