Intel + Nvidia + ARM + Apple = AMD DOOMED to Irrelevance !
Read weep and run, AMD is DONE, AMD R.I.P.
One hurdle to Hondo's adoption may be that, unlike Clover Trail, the processor is not a system on a chip (SoC). The CPU and GPU are indeed one piece of silicon, but USB, SATA, and other functions are still handled by a separate chip called the Fusion Controller Hub (FCH). This particular FCH does include some features Clover Trail lacks (most notably native USB 3.0 support), but in tablets, space is still at a premium—having to use two chips instead of one takes up room inside the system that could be given over to a larger battery or shaved off entirely. The FCH also consumes extra power (according to AMD's own slides, between 0.55 and 0.68W during normal use) that has to be considered alongside the 4.5W TDP of the APU itself.
Hondo looks like a more or less viable tablet processor, but if the company can't get it into desirable tablets, it may not make much of a dent. To truly take on ARM and Atom and encourage adoption, AMD would do well to develop an SoC version of the chip manufactured on a 32nm or 28nm process. This would take up less space, consume less power, and could bring more GPU cores or ramp up clock speeds because of the extra thermal headroom. At least some of these improvements are currently rumored to be coming in "Tamesh," Hondo's replacement, which will supposedly launch at some point in 2013. Until that happens, AMD's tiny presence in the tablet market may further cement the chipmaker's slow slide into irrelevance.
The problem with the Z-60 is that while it sounds good or paper, Intel's "Clover Trail" mobile processors sound better on a number of fronts, especially when it comes to power efficiency. The Z-60 is rated at 4.5W, which is much higher than the 1.7W that Intel lists for the Atom Z2760 "Clover Trail" silicon.
This increased power consumption translates directly into observable poorer battery life, even using AMD's own data. While AMD claims that a Z-60 tablet kitted out with a 30Wh battery can manage 6 hours of 720p HD video playback and two weeks of standby battery life, Intel says that "Clover Trail" silicon can pull off an extra 2 hours of video playback and an extra week of standby.
The additional power consumption means that AMD's chip needs more cooling, and this means that the tablets will be thicker. While Intel says tablets featuring "Clover Trail" silicon can be as 8.5mm thin -- which is thinner than the iPad, which comes in at 9.4mm. The Z-60 will need tablets that are at least 10mm thick, which might not seem like much, but as consumers become increasingly obsessed with device thickness, it puts AMD into third place.
Another problem is OEM interest. While Intel has confirmed that there are at least 20 "Clover Trail" tablets in the pipeline, AMD hasn't been able to make any such promises. AMD has had a longstanding problem convincing OEMs to choose its silicon over that on Intel, and Intel's overwhelming presence inside tablets could be enough to give them to edge in this battle.
Sentiment: Strong Sell