((((Look for AMD to take market share away from Intel and Nvidia))))
With the PC market slowdown, companies like HP, Dell, Toshiba etc. will want to cut expenses to get larger margins on the PC. Both Intel and Nvidia are costly as compared to AMD. AMD products work just as well & in some cases better than Intel and Nvidia.
If the PC maker chooses AMD, it will save them money on every PC produced. This increases in margins will help the PC makers bottom line.
It is much easier for AMD to gain market share than it is for Intel.