IF gaming is so UN attractive.. WHY is Nvidia trying to launch its own platform? MSFT will NOT use Nvidia!!
It appears that Nintendo, Sony, and MSFT got wind of the "shield" that Nvidia will try to sell to COMPETE with them.
"For a company that pulls in over 60 percent of its sales form the graphic processors that it manufactures for consoles, PC’s and tablets of other companies, the “Shield” is a definite gamble. It will make an appearance in the market in the second quarter and will be in direct competition with the latest consoles"