This is just a good stable company that is not going out of business. Right now institutions are looking for safe havens and impressive prospectus listings and everyone likes to see Hershey just as they like to see Disney. Both make them feel good.
Institutions are selling more shares than they are buying.
Shares purchased by institutions previous quarter = 15.6 million
Shares sold by institutions previous quarter = 21.2 million
Now take your calculator you just put up and perform the calculation.
I believe the answer is... institutions sold 5.6 million more shares than they bought (in contrast to your post), which is not a good sign for Longs. Big money understands what I understand and have pointed out in my posts here.
Yes, HSY down 20% from post split highs. Institutional selling is merely big money rotating out of laggards. Got to attend to the window dressing and keep that money churning to justify the big salaries and plush offices. HSY a long-term cash cow. Get in now and ride it up the next 24 months.