Well, living right by HSY - they were expecting them to split at the Apr, annual meeting. If you look at their previous history they have split in the 85/90 area. This is a slow growth stock and splits have been 8 to10 years apart -- it's been 9 since the last one and investors (here in/close to HSY) think they are going to do it - want them to do it - will see!! IF they don't, I don't think you can expect much more (in price appreciation) for the stock. To be buying in at 90 range for a potential move to 100+ isn't in their trading history, plus IMHO, with the market at an all time high, volatile and emotional to the least little bit of negative news, if you don't already own it, I wouldn't be buying here for great price appreciation - and the 2% yield wouldn't entice me either - although they will probably raise the dividend soon (as well), but that won't be more than a couple cents -- so without the split potential I wouldn't be buying new here! In fact, if they don't do it this quarter, I plan to sell and sideline for awhile and look to buy back in lower -- after all this stock dropped to 85 just last month!