Since I sold some puts I have taken more interest in SHLD than just reading this message board. I haven't shopped a Sears in years but went to a Super K-Mart today as well as a Sears and a Sears Grand. I was actually looking for a microwave and an LP Weber Grill. Had no idea that Weber has the screws down tight on all of their models. (HD, Lowes, Menards,Ace) Same price everywhere -except I found a couple of local places that would throw in a grill cover. Sears had one model of the Weber and virtually nothing besides Kenmore in the way of microwaves. Virtually all of their grills are also Kenmore. I had a salesman who wanted to help. I asked who made their Kenmores. He had a list of four vendors that made Weber knockoffs. Point is Sears can't or doesn't want to compete with other retailers that sell national brands. They have become the A&P of household appliances. If you don't want their brand don't go there.
As a long term strategy that means Sears brands better have brand name recognition. They did have that with Craftsman but not anymore. Craftsman doesn't command any premium in more expensive tools. Ryobi and Dewalt are now the name brands. Craftsman is now the name of a hammer you might expect to buy at CVS.
In any event, If Eddie is planning on selling off what were national brand names, he is screwed. He doesn't hve the product or the loyalty that used to come with the Sears name.
Sure, Wall Street is still mesmerized by this guy, but then again those guys never shop at Sears - and I am pretty sure their wives aren't going to Sears to buy cosmetics in one of there "test stores".