it's obvious the strategy is to render the brands worthless! Setting the brands aside, IMHO, was to engage the feeble minded, giving them the illusion of value. IMHO, monetary value of the brands will become $0.00. Just like the so called "real estate." Just like the so called "SHLD." Just like the "SHLD" association is eroding the once highly respected Lands End brand. Want a great, relatively quick return on your investment? Bankrupt a company!
They already sell Craftsman to Ace Hardware, however you must purchase the Craftsman item at Ace to get the lifetime warranty. Not being able to have a full service transfer of a brand and net a less than capable performance (in the eyes of the consumer) will be the downfall of that strategy.
are you mentally #$%$?
KCD is easily worth $2 billion, and perhaps $3 billion, or half the entire market cap.
Did it ever occur to you that Eddie will likely sell Diehard batteries to Autozone? What are you going to say if and when you see Craftsman tools at Home Depot? And so on?
These brands are super valuable, and we don't need Sears to sell them. This is my guess where the overall strategy is going.