Yeah, I watched it. It was mostly about how the industry makes money, primarily by marking up caskets and other items. New funeral homes offer whatever you want -- a motorcycle hearse, fancy monuments, jazz bands, buffets, customized casket interiors. Pointed out that most cemeteries/funeral homes are still small private companies which mostly struggle to make money, but the industry is consolidating into more large corporations. Only the logo of StoneMor was shown along with the other majors. They acknowledged the trend of increasing cremations and families choosing the cheaper options, but these still cost 2000-4000$ plus. They showed a new company that offers only cremation in Minneapolis (I think). New "greener" technology is arriving in the cremation business. You can now get your ashes shot into space, or made into artificial reef domes and dropped into the Gulf of Mexico. The boomer death wave has not yet started, but they anticipate more non-traditional funerals.