when you see all of those black friday ads, and all the stores use Apple products as a loss leader (store takes margin hit) REMEMBER CRUS is in all of those. Why use Apple as a loss leader? its on everyones christmas list. hopefully I don't need to explain loss leaders.
Apple store is open at 8am got my invite via email to shop!! secret specials going on!! VZ gave me a $50.00 coupon!