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Cirrus Logic Inc. Message Board

  • mk54321 mk54321 Apr 23, 2013 7:55 PM Flag

    Apple CEO hints bigger iPhone screen may come when 'trade-offs' can be avoided

    When asked about the popularity of smartphones with particularly large displays, Apple Chief Executive Tim Cook admitted that some customers may prefer larger screens, but said his company would not ship such a product until the technology for jumbo-sized phone displays improves.

    Cook said Apple's main goal in developing the iPhone's screen is to provide the highest quality display for users. That applies to quality, color reproduction, power consumption, longevity, and a multitude of other factors.
    Competitors that are producing handsets with jumbo-sized displays are sacrificing many of those important factors, Cook argued. He said Apple would never cut corners to release a product with a subpar display, but hinted that the company could reverse course as screen technology improves.

    "We would not ship a larger display iPhone while these trade-offs exist," Cook said during his company's quarterly earnings conference call on Tuesday.

    Apple did increase the display on its flagship handset last year with the launch of the iPhone 5, adopting a taller — but not wider — 4-inch display. All previous generation iPhone models featured a shorter 3.5-inch display.

    In unveiling the larger iPhone display, Apple touted that the handset could still easily be operated while being held with one hand. Competing handsets with larger displays make it more difficult for users to reach the corners of the display without two-hand operation, the company said.

    Still, smartphones with screen sizes of 5 inches and even greater have found noteworthy success in the growing smartphone space. Leading the way in that market has been Samsung's Galaxy Note series, which includes a stylus.

    There have been rumors that Apple is secretly working on a new iPhone model with a larger 5-inch display for launch as soon as this year. However, there has been no concrete evidence that the launch of such a product is impending.

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    • They couldnt be more specific about the issues with larger screen sizes. From what i gather, the new OLED screens and also other types of new led/lcd, have even higher pixel /mm2 count then the retina display, and they last as long or longer then the iphone 5 before recharging. So i don't see the same problem with display size quality/color reproduction.
      But having a 5 inch display in your pocket or holding it up to your ear to speak in, that is another thing. IT looks compleatly rediculus. I have a couple of friends that have the new galaxy, and it looks pretty funy holding up almost an Ipad mini size phone and speaking into it... So on that aspect i wouldn't go to large. 4.3 which I have is an absolut max. 4.7 or larger is a bit over the edge. So choosing the size has more to do with estetics and function. But to blame it on screen color or quality is nonsense in my view.

      Its a shame they couldn't elaborate on what fields they would revolutionaise with the comming products. It wouldnt disclose to much information to the competition (considering the timeframe to release new products) if the played the fields a little and gave out some small hints..
      I think that would be what everyone was waiting for, and also after the stock drop, what evdryone was counting on.

    • sparksau79@att.net sparksau79 Apr 24, 2013 1:00 AM Flag

      Did he really speak in past tense? Even the caller signed off with a "I get your drift." tone. Listen again.

      • 1 Reply to sparksau79
      • the thing I remember is AAPL stock dropped after that conversation, wall street wants a larger screen to compete with Samsung. period. here is it guys WOMEN like the large screen it goes in a purse not a pocket, men not so much..........totally frustrating I felt like there is NO large screen coming after that conversation with Tim Cook......the beat (down??) goes on.....AAPL doesnt get this and it is their down fall and our right now.

 
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