CRUS chips are in a new BBK device called the Xplay. New smartphone bring released in the Asian Market. See search Engaget site for more info.
Sentiment: Strong Buy
So it's this the big tier 1 announcement we've been waiting for?
Yes Cirrus has two chips in the new BBK 5.7 inch XPlay same as they did in the BBK VIVO X1 that launched in China Nov 20th 2012.
Pre orders for the new BBK XPlay have started with expected deliveries starting May 30th
Have anyone seen any figures on sales for these ones ?.
What profit contribution can we expect ...