Here and elsewhere, there is a lot of hype about the conference (6/10?). Yet, the Apple PR release seemed to indicate it was more about software, apps, and operating systems and less of a platform for new product(s) announcement. Is there precedent for AAPL announcing new product(s) at such a conference? im concerned that this conference is getting over-hyped and that we will will see drop in AAPL/CRUS if no new products are announced on that date. This is a serious inquiry, so serious answers only please. I welcome any well-reasoned feedback
In 2010, WWDC 2010 was announced April 28, 2010. WWDC 2010 was held at Moscone West, SF June 7 to June 11, 2010. Apple reported that the conference was sold out within 8 days of tickets being made available, even though tickets were only available at the full price of US$1599 (2009 and prior, tickets could be bought with an early-bird discount of US$300). On June 7, 2010, Apple CEO Steve Jobs announced the iPhone 4 and the renaming of iPhone OS to IOS The FaceTime and iMovie app for iPhone applications were also announced. For the bash held June 10, the band OK Go played at the Yerba Buena Gardens. Attendees received a black track jacket with the letters "WWDC" across the vest and the number "10" stitched on the back.
In 2011, WWDC 2011 was held at Moscone West, San Francisco from June 6 to June 10, 2011. The event reportedly sold out within just 12 hours of the 5,000 tickets being placed on sale on March 28, 2011. The ticket price also remained the same from the 2010 WWDC, selling at US$1,599, however, after-market pricing for tickets ranged from US$2,500 to US$3,500. At the keynote, Apple unveiled its next generation software: MAC OS X Lion the eighth major release of Mac OS X; iOS 5, the next version of Apple's advanced mobile operating system which powers the iPad, iPhone and iPod Touch; and iCloud, Apple's upcoming cloud services offering. Michael Franti and Spearhead played at the Bash in Yerba Buena Gardens on June 9. Attendees received a similar black track jacket to the one the previous year, but with a smaller "WWDC" across the front and the number "11" stitched on the back. This was the final Apple event hosted by Steve Jobs.
In 2012, WWDC 2012 was held at Moscone West, San Francisco from June 11 to June 15, 2012. The ticket price remained the same from the 2010 WWDC, selling at US$1,599. Apple changed the purchasing process by requiring purchases to be made using an Apple ID associated with a paid Apple developer account. Tickets went on sale shortly after 8:30am Eastern Time on Wednesday April 25, 2012, and were sold out within 1 hour and 43 minutes. In the keynote, Apple announced new models of the MacBook Air and MacBook Pro ( including announcing the MacBook Pro with Retina Display) They also showcased OS X Mountain Lion Neon Trees performed at the Bash on June 14 at the Yerba Buena Gardens.
In previous years, attendees were required to be at least 18 years old. In 2012, Apple changed this requirement to at least 13 years after a minor who was "accidentally" awarded a student scholarship in 2011 successfully petitioned Tim Cook to retain the award. Despite the change, Beer Bash attendees were still required to be 18 years of age, and 21 years old to consume alcohol, in accordance with local and federal laws.
Apple announced on April 24, 2013, that WWDC 2013 will be held from June 10 to June 14 2013 at Moscone West in San Francisco – the same venue as in previous years. Tickets went on sale at 10am PDT on April 25, 2013, selling out within less than 2 minutes. Apple also announced that it will award 150 free WWDC 2013 Student Scholarship tickets to those who want to attend in order to benefit from the conference's many workshops, with applications for a scholarship starting 9am PDT on April 29, 2013, and deadline slated for 5pm PDT on May 2, 2013. Winning applicants will be notified by May 16, 2013, though Apple states that it won't reimburse winners for travel or hotel expenses.