Apple Inc has applied for a trademark for "iWatch" in Japan
TOKYO (Reuters) - Apple Inc has applied for a trademark for "iWatch" in Japan, a patent official said on Monday, signaling the iPhone maker may be moving ahead with plans for a watch-like device as gadget makers turn their attention to wearable computers.
The trademark application, submitted on June 3 and released on the Japan Patent Office website on June 27, would cover computers, computer peripherals and wristwatches, the official said. He said it was unknown how long the application process would require.
An Apple spokesman in Japan could not immediately be reached for comment.
It seems odd after Tim Cook very recently implied there wouldn't be much demand for an iWatch. A diversion? Or are there internal struggles for the direction of product development? Someone talk him into it?
It is interesting to note that Cook expressed interest in wrist-wearable products. He said, “The wrist is interesting. You still have to convince people it is worth wearing.”
Tim Cook also acknowledged in his All Things Digital interview in May that the wearables market is ripe for innovation. At the time Parmy Olson pointed out here on Forbes that Cook was really saying the area has a lot of problems associated with it – such as building multiple use-cases for a wrist product so it will have broad appeal.