Radio has been skidding for awhile as the overall market has been rallying throughout 2007. Is there any mystery? Radio decision-makers seem to fall into two camps: 1) old hat hacks dying on the vine and 2) new world plastic puppets of misguided marketing overkill.
Because the radio industry has broken down into two failing schools of thought, both ignoring the new media revolution that is drowning out radio's outdated playbook, the entire industry is about to suffer a knock-out punch in 2008.
By now it's a pretty common opinion that radio sucks.