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CBS Corporation Message Board

  • Jmedwick Jmedwick Jun 7, 2009 9:48 AM Flag

    Cannot run a network on Shamwow spots

    alone. where will ad growth come from?

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    • SAN FRANCISCO (MarketWatch) -- Standard & Poor's said Friday it downgraded CBS Corp.'s corporate credit rating to BBB- from BBB. The rating outlook is negative. "The ratings downgrade is based on our concern that the company's efforts thus far to rein in leverage through cost and dividend reductions have been more than offset by revenue weakness," said Heather Goodchild, an S&P credit analyst, in a statement. "We believe that the extent and pace of a recovery, especially in local TV and radio, is highly uncertain, given structural shifts in end-market ad demand."

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